Xerox Shines At Print Pack Expo | Altron. There When It Matters

The third International Print & Pack Expo, held at the Kenyatta International Convention Centre (KICC) drew large crowds with the Xerox stand being the major drawcard due to the live demonstration of the latest Xerox printing presses. The Versant 2100 generated a lot of interest as a high-volume, high-performance machine capable of meeting demanding requirements including high-definition printing. As a result of its showcase, several customers are considering the acquisition of the device. That's according to Shaun Prinsloo Digital Print Specialist at Bytes Document Solutions, Xerox's largest distributor in the world and which supplies Xerox products and solutions in 26 African countries, including Kenya. He says the Nairobi expo at the KICC drew between 2500 and 3000 visitors.

"This is a high-quality audience of design, graphic arts, and production print service providers looking to learn more about what the industry has to offer to meet the changing needs of their customers for print runs," Prinsloo notes. Those requirements include smaller print runs with short lead times, versatility in output, and rapid time to delivery specifications which are very difficult for traditional litho presses to meet."It is for this reason, that the Versant 2100 stood out as the star of the show though we also had the new Xerox colour C70 and entry-level production mono D110CPPro on display," says Prinsloo. The Xerox Versant 2100 is capable of up to 250,000 pages per month at 100 pages per minute. The press handles a variety of materials including coated and uncoated papers, bright papers, labels, business cards, glossy brochures, window decals, durable/synthetic papers, greeting cards, tabs, embossed, polyesters, and custom solutions. It even handles mixed-stock jobs.

Prinsloo adds that new technology in the Versant 2100 which wowed the crowds includes the Fiery EXP Raster Image Processor's ability to rip jobs at 10bit, which facilitates high-quality in-house colour proofing, and the capability to print in high definition. This new technology exclusively available through Xerox also translates to much smoother gradients and better halftones. "With the capabilities of the Versant combined with its production speed, it is bound to become very popular due to a very attractive acquisition cost," says Prinsloo. Certainly, the audience at the Expo came away highly impressed with this device."The level of interest shown at the event – and the deals which have resulted from itattest to a keen appetite for the latest technology, which is meeting the changing print requirements of print customers in Kenya," Prinsloo concludes.